January 20, 2021
Dosh Presents: The future of technology, media and consumer engagement
The Dosh Team
In this episode of Dosh Presents, Meenakshi Nagarajan (Head of Marketing, sweetgreen) and Dosh CMO Amy Vale discuss the different consumer engagement strategies that helped to grow sweetgreen into a cult and community favorite. Their food ethos evolves the power of choice with a healthful eye on quality, community, seasonality, and origins of the ingredients. But, their recipe for success also includes tech and media solutions to help build even brand love from their ravenous fans - both holistically and honestly.