Using Dosh, the brand generated over $1.4M in transaction revenue providing a 10X return on ad spend. The retailer was primarily looking to attract new customers, specifically those who hadn’t transacted in-store in over 90 days. Customers that haven’t shopped from this department store retailer in 90+ days represent 44.7% of sales. Lapsed customers who haven’t shopped there in 60+ days represent 58.5% of sales.
Customers using Dosh spent 77% more and returned 44% more often
These results are consistent with data from a recent Dosh report, which showed that over a third of consumers would switch their shopping behavior to a brand on Dosh versus a brand not associated with Dosh.