New national research uncovers fresh digital strategies to address the unique expectations and behaviors of Millennials and Gen Z by combining contemporary shopping experiences with hassle-free rewards.
The Gen Z and Millennials as Customers and Trend Drivers white paper reveals:
How each generation responds to cash back offers and apps
How in-store vs. online purchase intent differs between generations
How to attract first-time shoppers and build loyalty with your established customer base
How cash back offers drive positive consumer perception of your brand
How cash back is part of a robust digital marketing strategy to connect with Millennial and Gen Z consumers directly