Forrester’s known and proven methodology, their Total Economic Impact Study, helps companies demonstrate, justify and realize the tangible value of IT initiatives.
Dosh commissioned Forrester to provide a Total Economic Impact study on its business and partner outcomes, highlighting the positive impact of Cash Back on average order value, visit and purchase frequency and ROAS for retailers.
The Forrester TEI Study for Dosh uncovers how:
Greater footfall drives higher AOV
Cash back marketing drives greater visit frequency during the campaign AND after
Cash back programs grow revenue and increase sales lift
To increase net new customers
To take advantage of Dosh’s incremental ROAS of 7.9