Using Dosh, the brand generated over $13.7M in transaction revenue with a 30.5X return on ad spend. The 10-week campaign resulted in a 16.8% lift in revenue from Dosh users compared to the same cohort before the campaign launched.
More impressively, the same cohort carried a 4.1% lift after the campaign ended, which indicated a switch in their shopping behavior and new loyalty towards the fuel merchant.
Customers that have not made a transaction at this brand’s gas stations in 90+ days represent $3.07M of new sales
These results are consistent with data from a recent Dosh report, which showed a 48% switching intent based on card-linked rewards in the gas station product category. The campaign put $287,000 back in consumers’ pockets creating a ‘surprise and delight’ experience between the brand and customer augmenting an instant feeling of being rewarded for their purchase behavior.