Using Dosh, the brand generated over $5.7M in transaction revenue with a 29X return on ad spend. Over the first week of the campaign the 5% offer drove a 54.8% lift in total daily spend by Dosh users. When the offer dropped to 2% cash back the following week Dosh users daily spend still carried 30.2% higher than before the campaign launched.
These results are consistent with data from a recent Dosh report, which showed that over a third of consumers would switch shopping behavior to a brand on Dosh versus a brand not associated with Dosh.
Customers that haven’t shopped from this convenience brand in 90+ days represent 28.7% of sales
When it came to the average order value (AOV) the brand saw that Dosh users increased their spend by 23.7% in the first week which carried over to a 9.1% lift when the campaign dropped to 2% cash back the following week. This indicated a correlation between AOV and cash back amount. In fact, Dosh found that 83% of consumers feel cash back is the most effective mechanism to drive loyalty in shopping behavior.
The campaign put $130,118 in gross cash back in consumers’ pockets creating a ‘surprise and delight’ experience and augmenting an instant feeling of being rewarded for their purchase behavior.