October 1, 2020

Dosh + Dunkin’ rewrite the marketing playbook

Written By
The Dosh Team

Listen in as Justin Unger, Director of Strategic Partnerships at Dunkin’ brands and Amy Vale, CMO at Dosh discuss the pivot that Dunkin’ marketing had to make to be successful as 2020 unfolded so unexpectedly.

They talk about the importance of being nimble - while many marketers plan months, if not quarters or years in advance, 2020 had many on their heels. Justin shares how Dunkin’ approached the strategic and creative pivot in an engaging, authentic, customer-focused way that kept the brand top of mind, even when people were physically unable to visit their franchises.

Make sure to listen to the end to hear Amy’s and Justin’s predictions for what marketers will need to add to their playbook for 2021. To learn more about how Dosh can help you reach your loyalty marketing goals, click here to get in touch with our team!

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