Provable performance marketing for brands across everyday spend categories
Using Dosh, the brand generated over $1.4M in transaction revenue providing a 10X return on ad spend.
The retailer was primarily looking to attract new customers, specifically those who hadn’t transacted in-store in over 90. Customers that haven’t shopped from this department store retailer in 90+ days represent 44.7% of sales. Lapsed customers who haven’t shopped there in 60+ days represent 58.5% of sales.
By deploying a targeted card-linked offer for 10-weeks, the brand saw a lift in total weekly spend by 16.8% during the campaign.
Using Dosh, the brand generated over $13.7M in transaction revenue with a 30.5X return on ad spend. The 10-week campaign resulted in a 16.8% lift in revenue from Dosh users compared to the same cohort before the campaign launched.
Using Dosh, the brand generated over $4.6M in transaction revenue providing a 25X return on ad spend.
By connecting card-linked offers with a loyalty program, this QSR re-engaged with dormant or lapsed customers, attracted new customers, and ultimately raised the bar for their in-store customer experience.